For the fifth year in a row, Honda has been recognized by new-car shoppers as the ‘Best Value Brand’ in Kelley Blue Book’s annual Brand Image Study. The 2016 Brand Image Awards are based on consumer automotive perception data from KBB’s Brand Watch study which looks into how shoppers perceive important factors relating to their new car purchase decisions.
Over 12,000 new vehicle shoppers were asked about which brands and models rank highest for them when it comes to familiarity, loyalty and overall value. The expert vehicle reviewers at Kelley Blue Book agree with consumers in their praise for Honda vehicles and their strong value proposition.
“This Best Value Brand award from KBB validates the efforts of Honda engineers and our dealers to offer our customers products with high levels of quality, reliability and value,” said Jeff Conrad of American Honda.
Honda offers a full line of fun-to-drive and fuel-efficient vehicles that feature the latest advanced safety technologies and modern styling. Car buyers are loving the redesigned Honda Civic, the all-new Honda HR-V subcompact SUV and the family-friendly Honda Pilot and Odyssey.
Buyers can also take a test drive in the all-new 2016 Honda Civic Coupe, which offers style, efficiency and technology in a fun-to-drive vehicle.
For more information about the full line of high-value Honda vehicles, visit us today at Hardin Honda in Anaheim, CA.